Sunday, January 18, 2015

Can Vinyl Wrapping Promote Jurassic World?

By Paula Hess


Everyone loves dinosaurs, don't they? These larger-than-life creatures are ones that have been able to come to life through various mediums, movies being perhaps the most popular. Jurassic World will be the latest movie that explores dinosaurs and the territorial mindsets they possess. While the movie itself will be popular, I believe that this can be improved through a number of methods. To me, this is where vinyl wrapping can come into effect.

The plot for Jurassic World is rather simple. Twenty-two years after the events of the first Jurassic Park movie, the dinosaur-infested island has since been made into an amusement park, which was the initial plan more than two decades ago. Through various events, a genetically-modified dinosaur - which has been studied on - is let loose onto the island. What this means is that a series of individuals, such as the amusement park's workers, must come together to ensure their survival.

Now that you understand the plot of this movie, in a general sense, you have to know how marketing efforts will be tailored. From what I have seen, as others may agree, it's a matter of highlighting the dinosaurs. Actors and actresses are crucial, especially with notable names like Chris Pratt in place, so it's not like they will be downplayed. More than anything else, though, it's important to focus on the dinosaurs and how marketing can bring these creatures to the forefront.

I believe that this endeavor will be no challenge for companies such as JMR Graphics. One of the reasons for this is because vinyl wrapping hinges on attention being drawn to the attention of the wraps made; dinosaurs are probably going to elicit great deals of attention, won't they? They are simply striking by design, regardless of the age of the person looking at them. When these creatures are designed and placed on the aforementioned wraps, positive results stand a great chance of surfacing.

If the right care is taken, I am sure that Jurassic World will be able to amass popularity in due time. Reviews for said movie must be positive, of course, but I believe that effective marketing done beforehand will be just as crucial. This may be where vinyl wrapping will come into effect, as I am sure many will imagine. Jurassic World stands the chance of being a blockbuster entity but this will not be done unless the movie itself is made with quality intact.




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