Tuesday, August 11, 2015

Horror & The Help Of Long Island Advertising Agencies

By Arthur Williams


There's no denying the popularity that horror movies enjoy today. People simply enjoy being scared, which can be done through the many movies of recent memory and the ones which will undoubtedly come about in the future. As strong as these are, though, they can be made that much more powerful with effective marketing. With that said, I would like to take about said topic, as well as how a Long Island advertising agency may grant help.

In order for marketing to be effective, it must first be creative. I remember when "Carrie" was released in 2013, as the remake in question had the attention of virtually every movie fan. The main reason for this was the famous public coffee shop prank, which recreated a Carrie-like scene with tables and chairs seemingly moving on their own. The video is relatively easy to find now, but suffice it to say it served as a strong marketing tool for the film in question.

Marketing can be done in the most creative of ways, as illustrated by the aforementioned example, but it is far from the only one. Many other pranks, in this vein, have been carried out and they have proven to be effective in their own individual respects. When these videos catch fire, they become quickly shared, which does wonders for the popularity of upcoming projects. Methods like these matter, not only to movie companies but Long Island advertising agencies to boot.

Can a Long Island advertising agency utilize its various services to push other horror movie productions to greater degrees of awareness? Think about video production, as it is one of the many services that an agency of this nature can present. Not only will the video in question be of high quality from an aesthetic standpoint, but the aforementioned concept of creativity will not be overlooked. All it takes is one original idea, before a snowball effect starts to build, courtesy of firms such as fishbat.

Without question, horror movies enjoy tremendous amounts of popularity. Even though this can vary from one production to the next, I would argue that marketing plays a huge role. There are several tools which can be integrated to boot, ranging from video production to social media integration. When these are put into place, and utilized with the utmost care, it's easy to imagine that success can be yielded. It's just a matter of how creative the campaigns truly are.




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