Sunday, October 16, 2016

Why The Best Conference Events Extend Your Brand Across A Wide Path

By Eric Cox


There are worse things than being assigned the event coordinator for the year. There are many things you can do to bring attention to you and the company during these events. The list can be as long as you can make it, because conference events are what you make them, even if you have to hire a professional to do it.

Putting an event together does not always mean a boring talk or a round robin discussion on other boring things. It can be the time where everyone has a good time and all of the boring stuff can be presented in a way that does not induce yawns. One of those ideas is this presentation by someone who has a humorous way of getting the message across.

The imagination that can be let loose for your next event can come from you and or from the professional event planner you hire. The idea about an actual party may be something to think about. Bringing in a theme that takes its idea directly from the newest product release can also be something.

One of the things to think about is where the event is actually going to take place. It does not have to happen in a boring building as the outside world is waiting for you. This does not mean the parking lot unless your company is in the automotive field and then maybe that is the right place. It could mean a park, a ball field, a swimming pool, water park, even, depending on your line of products and or services, a childrens venue such as a pizza parlor, playground or a local fair ground.

After you have decided where you want it to be, based on what you are going to do, decide on who you want to do it. Local talent can be used to make it memorable. The event planner has access to all kinds of things and they can arraign for a stage and sound system. They can get a musical group, say one that is older, to come in and create some nostalgia for all who show up.

Taking the event on the road, so to speak, is another idea. You could take it to the place where the company got its start, all those years ago. It could be taken to an area close to your best client. It could involve your best client in the presentation of awards or commendations of any sort.

You will want to get going on this event as quickly as possible. The planning that goes into one of these is such that, it will take quite a while. The event planners know this, so getting in touch with them, if you use one, is critical. Do this far in advance because they will be able to offer many things you would not even think of if they have the time to do it.

Throwing the right event for your company will get the firm noticed by all of the right people. Getting the company known by all of the right people will get you noticed by the people above you. Getting you noticed will expand your influence in the company and you will notice you are involved in more discussions in the executive conference room.




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