Wednesday, August 8, 2018

The Art Of Indie Rock Music Video Promotion

By Eric Stone


There is fossil evidence that early man was musically inclined. This fossil evidence includes hollowed bones, essentially rudimentary flutes. No surprises there. Music is essentially to good times. The right aria can make the emotions swell. Most people work out to a workout mix for this very reason, as the right song can distract a person from how tired they are.

Glitz, glamour, opulence, and wealth have long held the fascination of society. All of them things to aspire. And there is no better embodiment of all four traits than the celebrity. Throughout history, nothing has held the imagination of the people more tightly than the celebrity, save for religion. It used to be that fame was tightly controlled, the people only knew what the corporate overlords wanted them to know. But as in all things, it changed. Society moved forward. It became so that there were those who could rise to the top, to become gods and goddesses, without the blessing of the suits in their boardrooms. Now, these acts got to that point by being good at what they do, however all the talent in the world cannot make up for marketing, which is why they had to engage in indie rock music video promotion.

Indie rock means independent rock. These are bands or acts who are not signed to a major record label and thus go without the resources that a major record label can provide. These resources include producers, sound mixers, and a recording studio, not to mention the financial backing that could produce videos, merchandise and fund tours.

Getting a name out there is never easy. Even in the age of social media, it is still very difficult for a band to become known to more than a handful of people. Because the market is so flooded with acts dreaming of stepping out of private jets to throngs of adoring crowds, voices, not matter how unique or talented, can get lost in the shuffle.

But social media has made all kinds of things possible. Singers and bands have reached the highest levels of fame by starting out with nothing more than page where they uploaded their songs onto. In this new day and age, social media is also the most effective way to promote an up and coming act.

But no act would ever be complete without touring. Most performers earn the majority of their revenue from the proceeds gained from tours. Touring, that is travelling from one town to the next and playing venues of all kinds, can bring in publicity like nothing else.

Anyone who is in possession of a camera phone can shoot a music video. The truth is that most laptops now come with basic editing software, so all that is needed is a laptop that will not spontaneously explode and a phone with a passable camera. Of course, making a good video can cost thousands of dollars even without having to hire a film crew.

But above all else, the song should be good. Fans can forgive a crappy video. In fact, most people will only play a video in order to listen to the song.

The world can be far from nice. In fact, it can be downright mean. Talent does not always get recognized. So those with talent must find some way to make themselves known, to put their names out into the world and into the consciousness of the people.




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