The actual merchandise being sold in a store is only part of what draws customers, the way in which it is presented can also catch their eye and make them feel compelled to look around more. A display artist or visual merchandiser is the person who devises a store's creative product displays and artistic layout. It takes a combination of natural flair for design and technical know-how to perform this kind of work.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One component of most visual merchandising courses is market and trend analysis. This is important, as it plays a vital role in determining how the merchandiser should arrange the store and its goods to garner the attention of shoppers in a way that speaks to their current needs and interests. Since this is a very "hands-on" type of work, most schools offer co-op or apprenticeship options as part of the program so students can learn by doing.
The prospects for the growth of this field is promising. With the number of new retailers appearing on the scene increasing consistently, this in turn raises the demand for visual merchandisers. All stores need to someone who can ensure that their products and layout are presented in a way that is appealing to potential customers.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
Most visual merchandisers can expect to put in a 35-40 hour work week on average, but sometimes extra hours may be required to meet important deadlines. Over time, those who are employed by one store may be given positions of more responsibility such as manager or supervisor of the visual merchandising department. Some designers may also choose to do freelance work and establish their own business, as they develop a sizable client base.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One component of most visual merchandising courses is market and trend analysis. This is important, as it plays a vital role in determining how the merchandiser should arrange the store and its goods to garner the attention of shoppers in a way that speaks to their current needs and interests. Since this is a very "hands-on" type of work, most schools offer co-op or apprenticeship options as part of the program so students can learn by doing.
The prospects for the growth of this field is promising. With the number of new retailers appearing on the scene increasing consistently, this in turn raises the demand for visual merchandisers. All stores need to someone who can ensure that their products and layout are presented in a way that is appealing to potential customers.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
Most visual merchandisers can expect to put in a 35-40 hour work week on average, but sometimes extra hours may be required to meet important deadlines. Over time, those who are employed by one store may be given positions of more responsibility such as manager or supervisor of the visual merchandising department. Some designers may also choose to do freelance work and establish their own business, as they develop a sizable client base.
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