Friday, April 13, 2018

What Is K3rby Hip Hop And What Sets It ApartFrom The Rest

By Jose Nelson


With the plethora of SoundCloud rappers and artists these days, almost anybody can become an underground sensation and gain fame for their work. However, the ease of fame and success means that the industry has become highly saturated and because of this, some talents are easy to ignore and will simply fade out of the spotlight as easy as they came to be known. This presents a challenge that comes along with short lived internet fame and the struggle to get the appreciation and recognition that some of these works and artists deserve.

Nonetheless, this has only emphasized on the need for these artists to create a stronger sense of relevance and a presence online. This can be done by creating music and sending it out consistently with great quality. This example has been set by K3rby hip hop and this article will emphasize on his work and what makes his music unique.

It was in September of 2007 when SoundCloud was created and released to the masses by the duo Alexander Ljung and Eric Wahlforss, who are the founders of this company. Their aim was to create a new platform for registered users to record new tracks, upload their original content, promote their original songs, and share it to other people and users that might enjoy it. Since then, the company has garnered much recognition and is being utilized by various artists across the globe.

This makes it a mainstay tool and application for artists like K3rby that finds the user interface and features it provides highly effective and easy to utilize. Known to society as Kerbert Martinez, this young talent was born and raised in New York in 1994. His passion in music was ignited by his singing career that started by belting out religious songs in church at the age of five. Continuing his performances until the age of 15, it would leave the young talent hungry for more and ignite his passion to create original content.

That passion lit up a flame that continues to shine brightly today, most evident in the content he creates and with his newly released album appropriately titled Twenty Two. It contains several tracks including the song 22, Foreigns, Bank Account, and many more. The album itself is distinguished by a unique sound with an album cover that sets the tone for the entire track list. With a simple white background and a gun embezzled with the numbers 22, one might consider it symbolic for a young artist to use such imagery in creating their identity.

Nonetheless, K3rby Entertainment is a new venture in business that the young man has started and plans on using as a platform for his content and other similar rappers that share the same ideals. In a highly saturated industry, Kerbert is unique in the fact that he remains humble in his work and his nature of being down to earth is evident in his website and other social media accounts. Having a half Dominican and Puerto Rican ethnicity has lead to a distinct appearance, punctuated by his blond cornrows, gold chains, tattoos, and a rugged but classic fashion sense that draws from Slavic influences.

In his song 22, he talks about how his journey on this planet began when he was born in 1994 and his trials and tribulations since then. He remembers the defining and significant moment when at 18, he realized he was going to father a child. Having a sense of openness about his life is something that most rappers talk about, but never quite share in such emotional detail and honesty like he has.

An honest voice is hard to find within the industry these days and voices like Kerbert is a dime in a dozen. By working closely with top producers and creating tracks that others can relate to and can draw inspiration from, it cements the foundation a new career like this needs in order to grow. Other tracks such as Molly centers on the usage of MDMA and is heightened by the use of auto tune, which emphasizes on the dreamy and somewhat floating feeling one gets from using the drug.

As more time passes, the industry could use original artists like Kerbert that has a unique spin on hip hop and rap. Supported by close friends, family, and a team of producers, he will surely go far. Only time will tell where this new found career and business venture will take him in the music industry.




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