Every brand or product needs a logo. From examples such as the tick on a pair of Nike trainers to food packaging illustration, these small and simple designs carry a great amount of meaning to both the discerning and undiscerning eye. But choosing such a logo or design is difficult and is often beyond the ability of many business minded company or brand owners.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Once the designer begins their work they will most likely present you with a number of concept ideas for you to choose which your favorite is. You need to weigh up the pros and cons of each design. Such choices include: does this represent my company and will the colors work within the overall company identity of my brand.
Always remember to give feedback to your designer during this process. Letting them know exactly what you feel about each design will go a long way towards helping them develop a design that is more to your liking. Look at the design process as a journey rather than a destination.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Once the designer begins their work they will most likely present you with a number of concept ideas for you to choose which your favorite is. You need to weigh up the pros and cons of each design. Such choices include: does this represent my company and will the colors work within the overall company identity of my brand.
Always remember to give feedback to your designer during this process. Letting them know exactly what you feel about each design will go a long way towards helping them develop a design that is more to your liking. Look at the design process as a journey rather than a destination.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
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