Sunday, August 24, 2014

Building A Brand Name Through Club Event Promotion Ideas

By Colette Foreman


The top reason that most people go to night clubs is to have fun and socialize. Meeting up strangers and interacting on the basis of no one judging you is also welcomed. If you relate to the reasons why night clubs were formed then it is easier to have club event promotion ideas.

It really does not matter whether you are trying to promote a lounge, bar, restaurant or a night club, the target audience is a significant factor to have in mind. The mistake that most people make is they do not work with a target audience.

The date for an event should be the first to have in mind. Pick a date that does not coincide with other similar events. Similar events normally split the audience and breed a lot of competition.

The kind of parties that the joint allows to hold in their venue should be very diverse. Incorporate weddings and bridal showers. Baby showers have a good attendance especially from women. Corporate gatherings and cocktails are great for business. The club should also list birthdays and anniversaries celebrations.

Graduation parties should be given a good reservation. Always consider hiring part of the venue to association meetings at an affordable price. Due to their frequent meetings they will always fill up the place.

Music is the beat of the venue and the greatest form of entertainment to a huge following. Whether you prefer to work with a live band or a professional DJ the trick is to ensure the form of entertainment provided is well suited for the target audience and will not push them away.

Advertising is the best marketing tool. Be your own promoter if affordability is tricky. Send out emails, captivating fliers, press releases to the local media like newspapers, television stations, radio stations and internet blogs.

The current market is mostly online. Having a good website will increase your prospects. The firms that have majored on online marketing can testify to this. Always give updates on face book and twitter.

Giving out branded merchandise helps to push up sales at the end. Shirts, hats, umbrellas, key holders and other branded items can be given away as gift hampers to frequent customers and those who bring in more clients.

Having a competitive edge gives you an upper hand. Stay creative and innovative. Inviting mysterious magicians and popular comedians is welcomed. Play games that are involving and will allow the crowd to mingle.

In case you pick to work with a promoter. Decide on the mode of payment. Payments can be done according to the number of people the agent manages to bring to the party. It can also be done on a percentage rate of the entire profits made.

To avoid boredom ensure to have well planned theme occasions. Providing variety is a great way to captivate and ground your clients. Sponsoring charity parties is the best way to get free media attention and marketing.

If you cannot afford promoters ensure to invite them and make it public in your posters. Socialists are currently trending and their appearance is a great way to improve your image and brand.




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