Friday, November 18, 2011

Ray Bans

By David Gill


As one of the most widely regarded sunglasses brands in the fashion industry, Ray Ban has long been associated with creating timeless pieces that can be worn in any season and transcend traditional fashion standards to be fashionable throughout the years.

The aviator and the wayfarer are two of the most popular brands in the Ray Ban range. The popular movie Top Gun brought the aviator style to fame when main star Tom Cruise was seen wearing the aviator designs throughout the movie. Developed in 1936 to protect pilot's eyes during flight, the sun protection levels of the Ray Ban sunglasses set them apart from many of their competitors. The sunglasses allow only up to 20% of natural light into the eyes of the wearer and were originally designed with G-15 tempered lenses. Covering two to three times the area of the wearer's eye, the design of the range attempts to stop any angles of light entering the wearer's eye.

In 1961, Breakfast at Tiffany's brought the wayfarer range to fame when star Audrey Hepburn wore the brand throughout the movie. Today, the wayfarer has grown to become one of Ray Ban's best-selling sunglasses. In keeping with modern styles, bright and bolder colours have been introduced as a revamp to the traditional wayfarer style, making the brand a hit once again particularly with festival goers and the music industry.

The updating of many of the older styles of the Ray Ban range to incorporate 21st century fashions has seen the brand return to the limelight. The re-invention of many designs which has mainly seen an update of the colours - purples, oranges and floral pink designs have been introduced - has seen the Ray Ban success story continue into the 21st century.

Maintaining high levels of style and safety, Ray Ban has today become one of the most respected names in the sun safety industry, protecting both adults and children from the sun's harmful rays.




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