Sunday, February 12, 2012

Expert Advice For Getting The Most Out Of Blogging

By Lucy Wallis


Is creating a presence online with quite a few followers something you're interested in? If you would like to grow your blog readership, you're in the right place. Read on to find advice from experts in the field of blogging which will help you to meet all of your goals.

Try balancing the blog's category distribution. This is a very important blog metric to follow and it can easily be tracked via a blog audit plugin. Retaining a balanced category can help your writing and improve your search engine rankings. Excess content under one category can make a lot of duplicate content in your archives.

If you have a day when you feel like you can get a lot of writing done, take advantage of it. You will find that you will have these days, and then you will also have other days where it will be hard for you to write anything at all.

Don't focus on selling. Even if your blog is pertaining to your web or brick and mortar business, don't spend too much of your focus on selling. People head to a business blog to find out more about you and your business, not to shop. This will allow you to build a relationship with your customers without the pressure of a sale. Of course, always include a prominent link to your storefront, so if they do wish to buy, it is one easy click away!

Ask open-ended questions in your blog. This will invite people to comment often, and will encourage more back and forth conversations with your visitors. Just make sure that you respond to the comments that are left, and if they ask questions to you, be sure to take the time to answer them.

If you use Twitter as your only means of promoting your blog on social sites, then you should try using Facebook. Facebook is an extremely powerful networking tool that millions of people use all around the world. Some users of Facebook do not use Twitter, so using Facebook, along with Twitter, can prove to be extremely beneficial to your blog.

The content on your blog will define it, so make sure that any audience you hope to draw in is entertained. Posting unique content that includes pictures or videos is a good way to add variety. Remember the tips in this article if you'd like to learn how to run a blog.




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