Saturday, February 11, 2012

Here Is How Sales Funnel Charts Can Help You

By Rui Ludovino


If you aren't familiar with sales funnels it's time you understand exactly what a sales funnel is and what it does, as well as how sales funnel charts can help you work better. Thos businesses that understand and use sales funnel charts excel over those who do not.

Your sales process is made up of a series of steps that are there to help you achieve a sale and increase profits without extra work or traffic. It generally begins with reaching out to your market in an effort to identify your prospects, then qualify them into leads, later turning those leads into sales. At each step of the way you will lose some, because not all of your leads will become sales and give you profits. A sales funnel chart looks like an inverted pyramid, or a funnel, and it show you all of the steps in your sales process. Let's look at the steps to create a sales funnel chart.

Step #1 - First Step in Your Sales Process Indentifying the first step in your sales process is usually accomplished with understanding your target market. This can be done using cold calling, advertising, direct mail outs, etc. In your sales funnel chart enter the description of your first step.

Step #2 - What Is The Next Step? In your sales funnel chart enter your description in the second row of your chart. For example, the prospect who answer an email requesting for more information about a service or product. 3rd Step - Let's do it all Again Here you will simply repeat each step in your process. 4th Step - Using theChart

As your leads passes through your process you can begin to measure each step's success. For example, you can determine what percentage of emails sent request additional information about a service? How many quotes result in a sale? How much revenue you generate from each mail out? How many emails you can send a week that don't make your sales go down?And the list goes on. All of this helps to make it easier for you to identify how you can improve your sales process. You can identify where changes need to be made because something is not working.

The value of sales funnel charts is underestimated and by understanding the full value and using the tool in the manner it was designed to be used you can reap the benefits. Your sales process is critical if you plan to generate revenue efficiently, the sales funnel is a great tool that should be an important role in your overall strategy to grow your business and your sales.




About the Author:



No comments:

Post a Comment