Arguably the most popular Disney movie in the past number of years has to be "Frozen." It's a name that just about everyone has heard of, even if they don't like Disney films in general, and its appeal is startling to say the least. As of late, it's been announced that a sequel will be released, which had to have been a given with the first film's commercial success. If an online marketing company were to be brought on, though, I think that greater success can be had.
Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.
Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.
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Are you looking to hire a Long Island advertising agency? Please visit fishbat for more information.. Also published at Letting An Online Marketing Company Bolster Frozen 2.
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