Thursday, April 9, 2015

The Influence Of Top Fashion And Lifestyle Blogs

By Joanna Walsh


The way we communicate and interact has been revolutionized by social media. Bloggers have been given a platform to achieve global influence. Personal style bloggers have become a real force over the past decade. The top fashion and lifestyle blogs are turning into successful businesses with some bloggers becoming celebrities who often feature in the media.

These bloggers give their followers style advice, inspire them with photographs and these followers often trust their advice and tend to buy products they recommend. This trend has inevitably been noticed by businesses who find ways to collaborate with them in promoting products. There are even social media tools that offer businesses ways of identifying influential bloggers they can team up with.

High end brands such as Louis Vuitton and Hugo Boss partner with them for marketing efforts. They use them as models in campaigns, ask them to do videos and even bring them on as design partners. The bloggers are often seen sitting in the front row at their shows.

Many blogs are full of beautiful photographs. Sharp, clear, well composed photographs are crucial to the success of a blog and bloggers who want to be successful have had to develop their photographic skills. As long as one has internet access, becoming a blogger is possible for anyone and gives them the potential to gain an audience. The consequences of blogging on society are only beginning to be seen.

Most influential bloggers offer more than just good photographs. Many of them write in such a way that their followers can really relate to them. Their content is often informative, well written and inspirational. Reviews of high end products may be given that are refreshingly honest and really thorough.

We have come a long way from those days when our ancestors told stories that were passed down through generations. However, the human desire to share stories with one another has not changed. Lifestyle bloggers are the latest storytellers who tell anecdotes about their daily lives. They share their interests, what they have learned and their triumphs.

Many of them revolve around the home and parenting as they are written by women for women. Cooking, organization, home decor, crafting, pregnancy, healthy eating and many other topics of interest to women are covered. They are often quite personal, giving readers an insight into the lives of the bloggers and their families. Styles vary considerably, with some being more serious and others lighthearted and full of humorous anecdotes.

Bloggers often choose to blog about a topic that interests them. As they begin to develop an audience, so their influence grows. Before long, they may be surprised to find that they are in a position to inspire and influence others. The next thing is that they may be approached by businesses who want to take advantage of this fact. What may have started as a simple blog has the potential to be much more.




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