Saturday, June 25, 2011

Where Do Internet Articles Come From?

By Jon Lewis


Come to a newsroom and ask a journalist about SEO, and you would usually receive a rather terse response. SEO, or search engine optimisation, has been the reason articles are spread all over the internet. In SEO, keyword-rich copies are circulated for the sole purpose of building links that will make a website highly searchable in the search engines. In short, SEO writing is for marketing and advertising of small to medium size companies.

In both news writing and SEO, the mantra "content is king" applies. Readers have discerning preferences, and would quickly disregard a poorly written, keyword-bombed article. In both journalism and SEO, content, therefore, has to be interesting. While it is true that search engine spiders are also target readers of a keyword-rich text, real people actually read SEO materials, therefore these copies have to make sense.

Is there a reason for internet article writers to feel less or insecure when compared with news writers? The answer is none. SEO writers do not write sloppily. The same emphasis on plagiarism as being unacceptable, and erroneous grammar and non-sensical composition as being bad writing practices is placed on the task of internet article writers.

When it comes to readership, both SEO and news media writing are in a tough game. In fact, attracting the attention of readers is even more tricky for internet article writers because web readers have a lot of other choices, and can easily change to other articles if they lose grip on the copy from reading the banner alone. News readers, on the other hand, can stay engaged up to the third paragraph of a story.

There is a global demand for SEO. Singapore is one of the countries leading in SEO services. SEO services Singapore offers is acclaimed for quality, guaranteed ranking, and measurable leads, conversions, and returns in days, not months.

Internet writers are required to write great articles at gun-fire speed. Of all countries in the world offering SEO services, Singapore has the edge of tapping writers offshore, particularly, from the Philippines, where there is no time zone difference. Timing is crucial in a deadline-defined job. The Philippines is also a country of expert article writers.

Journalism and SEO writing have another common ground. They present writers the opportunity to earn a decent living for what they like doing most, a continuing practice of the writers' own skills, and the opportunity to work internationally on cross-border projects without having to leave their own country.




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