At the start of the 2000's, the music business, principally the communities of hiphop and also rnb, noticed the expansion of what we call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.
What exactly a "super producer"? So, the finest interpretation of their difference with a "simple" producer will take on the instance of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these famous models as well as everyone else and you can see them on all the catwalks. Basically: safe values.
This became the very same thing in the music business: there were "big" producers, risk free, that led all the projects and were requested by the most well known singers and also rappers. It absolutely was always much safer for a record labels to get a well known music producer instead of a newcomer. The popular one produced a countless of rewarding singles, in theory. Considering at that moment usually big producers sold cd.
However, the music industry, since the beginning of the decade has totally changed. Firstly, people don't really pay money for disc nowadays.
Then the record labels give lower money for a project. And not surprisingly, record companies are not wishing to put in money between $ 100 000 to $ 300 000 for one single beat, as was the condition during the period of the golden period of music producers. The cd do not sell and online world starts to develop. To defeat illegal downloading of their artists, record companies develop or join with statutory download applications and try to impose their visibility on this internet world, which has been running from their control for a long time.
But the rise up of the web has additionally made possible the arising of abundant not known producers as good as, if not as good as, "Super Producers".
All these producers have focused on the advancement of the Internet, that has facilitated those to sell their beats online. Helping them to communicate and work with rappers on any local scale as well as a world-wide one. A producer from Sweden will be able to advertise beats to songwriters in Japan. It is truly now less of a challenge for them to gain a pretty good rating and have a career. For the artists, this makes an immense difference! They are able to buy beats online in their own home for their album, EP or even mixtape for reasonable prices; not at all those applied by the "super producers".
Record companies pay a special interest on this new sector. They buy beats online too. And nowadays we could notice that a few of these internet producers are obtaining hired by majors.
The great era of super producers such as the times of super mannequin fades away slowly but surely, offering way to this brand new business driven by producers who, usually, have absolutely nothing to envy to the "super producers".
What exactly a "super producer"? So, the finest interpretation of their difference with a "simple" producer will take on the instance of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these famous models as well as everyone else and you can see them on all the catwalks. Basically: safe values.
This became the very same thing in the music business: there were "big" producers, risk free, that led all the projects and were requested by the most well known singers and also rappers. It absolutely was always much safer for a record labels to get a well known music producer instead of a newcomer. The popular one produced a countless of rewarding singles, in theory. Considering at that moment usually big producers sold cd.
However, the music industry, since the beginning of the decade has totally changed. Firstly, people don't really pay money for disc nowadays.
Then the record labels give lower money for a project. And not surprisingly, record companies are not wishing to put in money between $ 100 000 to $ 300 000 for one single beat, as was the condition during the period of the golden period of music producers. The cd do not sell and online world starts to develop. To defeat illegal downloading of their artists, record companies develop or join with statutory download applications and try to impose their visibility on this internet world, which has been running from their control for a long time.
But the rise up of the web has additionally made possible the arising of abundant not known producers as good as, if not as good as, "Super Producers".
All these producers have focused on the advancement of the Internet, that has facilitated those to sell their beats online. Helping them to communicate and work with rappers on any local scale as well as a world-wide one. A producer from Sweden will be able to advertise beats to songwriters in Japan. It is truly now less of a challenge for them to gain a pretty good rating and have a career. For the artists, this makes an immense difference! They are able to buy beats online in their own home for their album, EP or even mixtape for reasonable prices; not at all those applied by the "super producers".
Record companies pay a special interest on this new sector. They buy beats online too. And nowadays we could notice that a few of these internet producers are obtaining hired by majors.
The great era of super producers such as the times of super mannequin fades away slowly but surely, offering way to this brand new business driven by producers who, usually, have absolutely nothing to envy to the "super producers".
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