Friday, March 1, 2013

Music Industry : Why They Don't Need Super Music Producers Anymore ?

By Kerstin Williams


In earlier 2000's, the music business, specifically the communities of hiphop and also rnb, observed the emergence of what we call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What the heck is a "super producer"? Well, the ideal illustration of their difference with a "simple" producer might possibly take the example of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those popular fashion models as well as everybody else and you can see them on all of the catwalks. In a word: safe values.

This was the identical thing in the music business: there were "big" producers, safe values, that driven almost all the projects and were invited by the most well-known singers or rappers. This is usually secured for record labels to exploit a popular music producer instead of a newbie. The acclaimed producer provided a several of rewarding singles, in principle. Simply because at this time generally big music producers sold cd.

But, the music business, after the beginning of the decade has changed. To begin with, consumers don't really pay disc now.

Then the record companies offer much lesser budget for a project. And as expected, record labels shall no longer be willing to get engaged between $ 100 000 to $ 300 000 for just one single beat, as was the case through the golden era of music producers. The disks not sell and online world develops. To surmount illegal downloading of their artists, record companies create or align with with statutory download technologies and try to force their existence on this online world, which has been running from their control for a long time.

But the improvement of the internet has also has permitted the coming up of plenty of not known producers as good as, if not much better than, "Super Producers".

All of these producers have targeted on the progression of the Internet, that has aided them to sell their beats online. Permitting them to reach and also work with artists on a local scale as well as international one. A producer from New york City can supply beats to someone in Japan. It is very now less complex for them to obtain a pretty good rating to get a career. For the artists, this makes an impressive difference! They can buy beats online in their own home for their album, EP and also mixtape for affordable prices; not really those practiced by the "super producers".

Record companies pay a special interest on this brand new sector. They buy beats online as well. And currently we could see that a number of these internet based producers are getting hired by majors.

The golden time of super producers like the age of super models goes away little by little, offering option to this modern sector led by producers who, often, have not a single thing to envy to the "super producers".




About the Author:



No comments:

Post a Comment