Wednesday, September 5, 2012

Beware: How Watching Pirating Movies Hurt You In The End

By Stan Castle


If you ever stay current with the latest movie news, you most likely noticed articles about how piracy is affecting box office revenue and leads to a fall in the amount of moviegoers that go to theaters to enjoy movies. Piracy is growing and it's no surprise, since it's not hard to see the newest films right at home, in many cases for free. When illegal copies of movies are ubiquitous, especially before they reach the silver screen, there's an adverse impact on the film industry and the people who like to enjoy movies at the theater.

Anybody who is trying to acquire illegal copies of a copyrighted movie, will usually buy knockoff DVDs or search file sharing websites. They typically pay a fraction of the price or nothing whatsoever to enjoy these movies in the comfort of their own homes. Studios fault this practice for inducing the sharp drop in ticket sales, they then increase prices at the box office to minimize the loss in income.

Movie studios have now integrated anti-piracy strategies into producing and distributing a movie. These techniques add to the cost of providing movies towards the public. Whenever studios are looking at higher cost, they don't mind passing the cost to the movie going audience.

There is also an indirect way that pirated movies do damage to the movie industry. Theater companies must remain competitive with home theater technology that allows consumers to enjoy films at home with the same special features touted by today's theaters. Studios and theaters collaborate to utilize technology that gives them an edge in producing a movie going experience that is challenging to replicate at home. They shell out a ton of cash to bring 3D and the IMAX options to the moviegoing public, but a lot of people still avoid the higher ticket prices. Some would rather pay for an ordinary movie, while others opt for a cheap bootleg of lesser quality, presumably hoping their HD TVs can miraculously enhance the quality of the bootleg. Therefore, studios and theaters often lose money on these riskier and pricier movie options.

So it's obvious to see that piracy is truly a pervasive and widespread situation that is eating away at the movie industry. But more importantly, it's theater goers who end up footing the bill in the long run. Nevertheless, things won't change if theaters continue to be unable to keep up with the technology that permits it. The industry has doubled their efforts at lobbying lawmakers to increase the fines and penalties for pirating copyrighted material, but an economic solution may be better. If they find innovative ways to make movies cheaper and bring down ticket prices, maybe those illegal copies won't look all that attractive.




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