Thursday, January 17, 2013

Genres Found In African Movies For Sale

By Charlotte McBride


With stars like Rita Dominic and Ramsey Noah, Africa's film sector is slowly gaining prominence in the international entertainment industry. Hits like South Africa's District 9 have changed how the world perceives the continent's movie industry, once associated with cheap, poor quality camcorder shot films. Nigeria has Africa's most prolific sector, and its movies are rapidly snapped up by audiences hungry for home grown content. African movies for sale can be bought at virtually any local market in the bustling continent, peddled by hawkers who sell them for a song.

These films are available in a wide range of genres, with romance, action and fantasy being particularly popular. Unlike big budget Hollywood blockbusters, which rely on well known, highly paid actors, spectacular stunts, complex computer generated images and massive explosions, African action cinema are more muted, relying more on good acting and gripping plots. This approach works, and draws even those used to James Bond like stunts.

Producers interested in the fantasy genre have faced the same problem as any other African show maker; a limited budget. To create compelling films on a shoestring budget, the continent's film makers have turned to showcasing witchdoctors, a group of people whom most Africans know about. This approach has paid fat dividends, and is constantly adapted by adding different elements, such as the conflict between good and evil.

Cupid travels to Africa too, and romance remains one of the most popular movie genres in the continent. Audiences cannot seem to get enough of this class of films. Producers focus on themes that most people around the continent can easily identify with; unrequited love, couples cheating on each other, the clash of traditional and modern values, greed, witchcraft among others. Romantic films remain one of the top grossing movie categories in Africa.

The British have their Rowan Atkinson, whom most people know as Mister Bean, while America has Cedric the Entertainer among others. Africa has a large number of funny men too, cracking ribs from the Cape to Cairo. They are regularly featured in comedies, and are some of the most watched movie categories in the continent; only romantic films are more popular. Because of limited budgets, producers place great stock on good acting and great plotting rather than a myriad of special effects and scenic locations.

Adventure pictures have seen relatively little investment in the continent. This is not because audiences are not interested; the problem is the amount of money required to make a decent flick. This will probably change in the near future as studios get wealthier.

Another popular category of movies in this vast continent are the so called detective cinemas, better known as crime flicks. These tend to reflect some realities of daily life; corrupt politicians, serial killers, crooked policemen, armed robbers and the like. These cinemas also tend to eschew the special effects common in Hollywood crime flicks, and focus instead on the acting and plot.

Horror flicks remain very popular among most western audiences. Ghosts, vampires, grotesque creatures and serial killers are a common feature of these scary flicks. Audiences in Africa tend to prefer the supernatural; witchcraft, curses, demons and pastors tend to feature in many scary African movies for sale.




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