These days social media is an important tool for getting noticed. It doesn't matter who you are or what your profession is. Say, for instance, your name is Phillip Romero, it is still important to have an online presence in case someone wants to check out you or your service. These days a good many people still have very little idea of how to cultivate a social media presence.
What needs to be taken into consideration is the audience you hope to appeal to and how they can best be served. People like it when someone comes along to solve their problems, not when they come along and post self-serving articles about how great they are. The idea is to come up with the content the audience wishes to read.
Human being use the Internet and they like to interact with other human beings. A company can have its own website but within that website should be actual human contacts, not someone hiding behind a generic company name or a brand. People find it hard to relate to that.
The most important thing is to actually have an online presence. When the firm has a presence it should ensure that everyone involved in their social media campaign has a photo and a personal email address with their name. That way every time a comment is made it can be associated with a particular person. It looks quite impersonal when a comment is made by someone called 'admin' or 'webmaster' and is even worse when there is no picture behind the blog post. Choosing social media staff wisely is a must. It only takes one errant tweet or Facebook post for a company to lose its hard fought reputation.
One of the skills that at first may not seem so relevant to social networking is listening, because everybody types. But listening is important. It means responding to inquiries, making sure feedback is welcomed and recognizing that it provides a valuable insight into the audience, how they think and what motivates them. It may also go some way towards how you help solve their problems.
It is vital to understand that being friends with customers does not mean refraining from promoting products or services. It means doing so in a subtle way they does not look like in your face promotion or a glorified news release. The way around this is to create content that add value to their lives while slipping in the ways in which your service or product can help.
Human beings use the internet to interact and so it should be with the anyone looking to create a presence online. The idea to to be conversational, therefore, do not use robots to spam websites with back-links may seem like a great idea as it allows for rising up the search engines. However, in the long run this type of marketing will win friends and influence people.
While it may not be easy for the likes of Phillip Romero to create and enhance their online presence, by helping people solve problems it become more likely that you'll enhance the experience of others and create a good reputation. Giving people what they want has never hurt anyone in the past and the same goes for being a helpful online presence.
What needs to be taken into consideration is the audience you hope to appeal to and how they can best be served. People like it when someone comes along to solve their problems, not when they come along and post self-serving articles about how great they are. The idea is to come up with the content the audience wishes to read.
Human being use the Internet and they like to interact with other human beings. A company can have its own website but within that website should be actual human contacts, not someone hiding behind a generic company name or a brand. People find it hard to relate to that.
The most important thing is to actually have an online presence. When the firm has a presence it should ensure that everyone involved in their social media campaign has a photo and a personal email address with their name. That way every time a comment is made it can be associated with a particular person. It looks quite impersonal when a comment is made by someone called 'admin' or 'webmaster' and is even worse when there is no picture behind the blog post. Choosing social media staff wisely is a must. It only takes one errant tweet or Facebook post for a company to lose its hard fought reputation.
One of the skills that at first may not seem so relevant to social networking is listening, because everybody types. But listening is important. It means responding to inquiries, making sure feedback is welcomed and recognizing that it provides a valuable insight into the audience, how they think and what motivates them. It may also go some way towards how you help solve their problems.
It is vital to understand that being friends with customers does not mean refraining from promoting products or services. It means doing so in a subtle way they does not look like in your face promotion or a glorified news release. The way around this is to create content that add value to their lives while slipping in the ways in which your service or product can help.
Human beings use the internet to interact and so it should be with the anyone looking to create a presence online. The idea to to be conversational, therefore, do not use robots to spam websites with back-links may seem like a great idea as it allows for rising up the search engines. However, in the long run this type of marketing will win friends and influence people.
While it may not be easy for the likes of Phillip Romero to create and enhance their online presence, by helping people solve problems it become more likely that you'll enhance the experience of others and create a good reputation. Giving people what they want has never hurt anyone in the past and the same goes for being a helpful online presence.
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