Monday, February 25, 2013

No More Super Producers !

By Lindsay Major


In earlier 2000's, the music business, specifically the communities of hiphop and rnb, noticed the appearance of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What exactly a "super producer"? So, the better explanation of their difference with a "simple" producer will take on the instance of what we call a "supermodel" in fashion, including Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these well known fashion models as well as anyone else and you can see them on each of the catwalks. Briefly: safe values.

This became the very same thing in the music sector: there had been "big" producers, risk free, that led all of the projects and were desired by the best known singers or rappers. It was really risk-free for record label to use a famous music producer by comparison with a novice. The known producer offered a plenty of powerful singles, in theory. Mainly because at this time big names sold discs.

However, the music business, since the beginning of the decade totally changed. First, many people don't really go shopping disk nowadays.

So the record companies offer little money for a project. And undoubtedly, record companies are not looking to give between $ 100 000 to $ 300 000 for one single beat, as was the situation in times of the golden period of music producers. The discs tend to not sell and worldwide web grows. To surmount not approved downloading of their artists, record companies develop or merge with statutory download platforms and try to impose their presence on this internet world, which has been getting out their control for way too long.

But the popularity of the internet has additionally has permitted the arising of numerous unknown producers as good as, if not greater than, "Super Producers".

All of these producers have targeted on the expansion of the Web, which has aided those to sell their beats online. That allows them to contact and also work with performers on any local scale as well as international one. A producer from Sweden is now able to provide beats to any one in Japan. It may be now quicker for them to obtain an excellent credibility or have a career. For the artists, this makes an immense difference! They are able to buy beats online at home for their album, EP or perhaps mixtape for good prices; away from those applied by the "super producers".

Record companies pay a particular interest on this modern sector. They buy beats online as well. And right now we could notice that a few of these internet based producers are receiving hired by majors.

The golden time of super producers like the time period of super models disappears steadily, giving way to this modern sector driven by producers who, generally, have absolutely nothing to envy to the "super producers".




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