In the early 2000's, the music business, in particular the communities of hiphop and rnb, noticed the emanation of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.
What precisely is a "super producer"? Well, the most reliable explanation of their difference with a "simple" producer could take on the demonstration of what we call a "supermodel" in fashion, like Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those legendary super-models as well as anyone else and you can see all of them on almost all the catwalks. In short: safe values.
This has been the same in the music industry: there have been "big" producers, safe values, that led completely the projects and were asked by the most well known singers or rappers. That was really much safer for a record labels to work with a renowned music producer instead of a beginner. The known one provided a copious of successful singles, in principle. For the reason that at that moment in most cases big producers sold discs.
However, the music business, since the starting of the decade changed. First, most people don't really purchase disk nowadays.
So the record labels invest far less money for a project. And obviously, record companies are not looking to put in between $ 100 000 to $ 300 000 for just one single beat, as was the scenario during the golden period of music producers. The disks tend to not sell and world-wide-web grows. To defeat illegitimate downloading of their artists, record companies develop or connect with statutory download websites and make sure to impose their visibility in this internet world, which has been running from their control for so long.
But the rise up of the web has also made possible the presence of numerous not known producers as good as, if not greater than, "Super Producers".
A lot of these producers have focused on the progress of the Web, that has assisted them to sell their beats online. Helping them to reach and work with performers on any nearby scale as well as a world one. A producer from Canada can even supply beats to an artist in Japan. It is very now more easy for them to get a pretty good respectability and have a career. For the artists, this makes a large difference! They are able to buy beats online at home for their album, EP and also mixtape for good prices; not even close to being those applied by the "super producers".
Record companies pay a particular attention to this brand new sector. They buy beats online too. And of late we can easily notice that a few of these internet based producers receive signed by majors.
The great era of super producers just like the era of super models disappears slowly, allowing way to this new business led by producers who, often, have next to nothing to envy to the "super producers".
What precisely is a "super producer"? Well, the most reliable explanation of their difference with a "simple" producer could take on the demonstration of what we call a "supermodel" in fashion, like Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those legendary super-models as well as anyone else and you can see all of them on almost all the catwalks. In short: safe values.
This has been the same in the music industry: there have been "big" producers, safe values, that led completely the projects and were asked by the most well known singers or rappers. That was really much safer for a record labels to work with a renowned music producer instead of a beginner. The known one provided a copious of successful singles, in principle. For the reason that at that moment in most cases big producers sold discs.
However, the music business, since the starting of the decade changed. First, most people don't really purchase disk nowadays.
So the record labels invest far less money for a project. And obviously, record companies are not looking to put in between $ 100 000 to $ 300 000 for just one single beat, as was the scenario during the golden period of music producers. The disks tend to not sell and world-wide-web grows. To defeat illegitimate downloading of their artists, record companies develop or connect with statutory download websites and make sure to impose their visibility in this internet world, which has been running from their control for so long.
But the rise up of the web has also made possible the presence of numerous not known producers as good as, if not greater than, "Super Producers".
A lot of these producers have focused on the progress of the Web, that has assisted them to sell their beats online. Helping them to reach and work with performers on any nearby scale as well as a world one. A producer from Canada can even supply beats to an artist in Japan. It is very now more easy for them to get a pretty good respectability and have a career. For the artists, this makes a large difference! They are able to buy beats online at home for their album, EP and also mixtape for good prices; not even close to being those applied by the "super producers".
Record companies pay a particular attention to this brand new sector. They buy beats online too. And of late we can easily notice that a few of these internet based producers receive signed by majors.
The great era of super producers just like the era of super models disappears slowly, allowing way to this new business led by producers who, often, have next to nothing to envy to the "super producers".
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