Sunday, February 24, 2013

The Music Game Is About To Change !

By Charlotte Scott


Starting in early 2000's, the music industry, most especially the communities of hiphop and rnb, resulted in the beginning of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is meant by a "super producer"? Okay, the finest example of their difference with a "simple" producer would most likely adopt the demonstration of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these legendary super models as well as anyone else and you can see them on almost all the catwalks. In simple terms: safe values.

This was the same in the music sector: there were "big" producers, safe values, that led many the projects and were asked by the most famous singers and also rappers. This was really less hazardous for records company to use a greatly admired music producer as opposed to a novice. The widely known producer furnished a large number of triumphant singles, in theory. For the reason that back then regularly big producers sold cd.

But, the music business, after the beginning of the decade has changed. To begin with, consumers don't really pay for cd now.

Consequently the record labels offer less budget for a project. And of course, record companies will no longer be willing to put in money between $ 100 000 to $ 300 000 for just one single beat, as was the case through the golden years of music producers. The cd not sell and the internet grows. To surmount not legal downloading of their artists, record companies develop or merge with statutory download applications and just try to force their presence on the cyberspace, that has been escaping their control for so long.

But the increasing use of the internet has made possible the surfacing of an abundance of unknown producers as good as, if not that surpasses, "Super Producers".

Those producers have paying attention to the developments of the Internet, that has facilitated these to sell their beats online. Giving them to reach and work with performers on a local scale as well as a worldwide one. A producer from New york city can advertise beats to any one in Japan. It is now more easier for them to obtain a good recognition or have a career. For the artists, this makes a big difference! They can buy beats online at home for their album, EP and also mixtape for reasonable prices; far from those practiced by the "super producers".

Record labels pay a specific attention to this modern business. They buy beats online as well. And nowadays we can notice that a few internet based producers are getting signed by majors.

The golden age of super producers like the age of super model disappears little by little, revealing way to this modern business directed by producers who, often, do not have anything to envy to the "super producers".




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