Sunday, February 10, 2013

Super Music Producer : Is It Really The End ?

By Magalie Hair


Starting in early 2000's, the music industry, primarily the communities of hiphop and also rnb, saw the emanation of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Shek'Spere or The Neptunes.

What is considered a "super producer"? Okay, the finest example of their distinction with a "simple" producer would definitely take on the example of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these popular super-models as well as anyone else and you can see them on almost all the catwalks. In short: safe values.

That was the identical thing in the music business: there were "big" producers, risk free, that directed entirely the projects and also were looked for by the most well recognized singers or rappers. It absolutely was more secured for a record label to take advantage of a widely known music producer in comparison with a newbie. The well recognized producer offered a multiple of rewarding singles. For the reason that , at this time , normally big producers sold discs.

However, the music business, after the beginning of the decade has totally changed. First, most people don't really go shopping disk nowadays.

As a result the record companies invest very little money for a project. And naturally, record labels are not looking to give between $ 100 000 to $ 300 000 for just one single beat, as was the condition during the period of the golden era of music producers. The discs do not sell and the web develops. To do something about illegal downloading of their artists, record companies create or merge with statutory download technology and want to push their presence in this cyberspace world, that has been running from their control for way too long.

But the popularity of the internet also has permitted the growing of many of unknown producers as good as, if not greater than, "Super Producers".

These producers have focused on the advancement of the Internet, which has enabled those to sell their beats online. Helping them to contact and also work with singers or rappers on any nearby scale as well as international one. A producer from Canada is now able to sell beats to an artist in Sweden. It is now more easier for them to gain a strong reputation with a career. For the artists, this makes a big difference! They are able to buy beats online in their house for their album, EP or perhaps mixtapes for reasonable prices; not really those applied by the "super producers".

Record labels pay a special attention on this new sector. They buy beats online as well. And currently we can notice that a few internet producers are obtaining signature by big labels such as Rocnation.

The great age of super producers like the years of super model fades away steadily, Offering options to this new sector driven by producers who, usually, have next to nothing to envy to the "super producers".




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