Friday, May 24, 2013

How To Organize Successful Fundraising Auctions

By Esther Salazar


The ability to mount fundraising auctions is quite laudable especially as you need to impress upon people the importance of a cause. Even with misconceptions, one has to prove that the money will be put to good use. Attendees and supporters alike would not mind helping out as long as they believe for the cause to be real.

Gauging the success level of an auction is ideally based on the amount of return. Simply put, it is the profit that has accumulated at the end of the event, after all the bids have gone and emptied the pockets of some. Here are several tips in making a better fund raiser, dedicated to those who are planning to host one in the future.

One of the main things that you should establish is what the need is, how it came to be and why people should care enough to join. If something is deemed irrelevant, then surely you would not want to waste your money on an investment that does not fulfill you. However, if you can establish the seriousness of the cause and make people empathize, then truly you can persuade them to join in the fun.

Meanwhile, you should always put a face on your event. This pertains to clearly putting out a message for everyone to follow so that they do not get lost in the whys and whats. Even with false impressions and doubts about setups like this, you should be the first to assure people that you are not merely scamming them.

Although there may be misconceptions going around about the real motive of such events, this should not daunt you if you have the purest of intentions. Thus, do not be hesitant in using the terms auction and fundraiser for your program invites. Themed titles like the term gala may seem classy, but the message of bringing a substantial amount of many does not cut across.

Once you have arranged these, you should also remember to choose the crowd that can contribute greatly to the cause. As much as possible, minimize the selling of tickets per bulk especially if you have to make a discount for them. If there are indeed attendees, at least make it a point for them to be bidders at the end of the night as well.

There are strategies that can still reward those who choose to buy many tickets one time. For instance, you can give them a front row seat during the auction for easy interaction with the hosts. The thrust should be to elicit quite a good response that is enough to let people get their checkbooks and declare amounts that could propel the cause to greatness.

Choosing an effective type of auction is also very beneficial. If you want the excitement that goes along with publicly bidding over a rare item, then the live event gives that to you. Whereas if want it to be written bids that are dropped in boxes and drawn at the end of the evening, make sure that you can still retain the excitement level.

Fundraising auctions are always deemed successful, as the participation of even nearly half of what is expected is still a show of support. However, organizers should never settle for less if they want to succeed in their cause, By following the said tips above, they can make their presentation better and warrant quite a stir.




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