Thursday, May 23, 2013

How To Run A Successful Auction Fundraiser

By Esther Salazar


Organizing any auction fundraiser is never always the easiest strategy of raising money. It necessitates plenty of effort to come up with a perfect plan that can definitely pull in a throng of potential bidders. The "things to do'' list of auctioneers can be quite daunting unlike what many people think of such. Getting into the challenge is no joke, but for somebody in charged for the project, the following words of advice can help fire up a successful funding.

Be clear with the organization's intention. It is highly imperative for the auctioneers to put a face on such event. Meaning, one has to identify the goals of the event very clearly through having impactful presentation elucidating where the bidders' money goes. Bidders are not going to be interested in anything unless they know exactly what the gala is for. Having this advertised to the entire community helps a lot.

Be professional in the use of words. One should know how powerful a certain word can be. Labeling of the event must only be based on how this should be done in such a way. A gala or ball might only denote a lavish social event for social butterflies. It is best to use the words "auction'' and "fundraiser'' in order not to confuse guests or attendees.

Establish strict protocol for everyone in the crowd. Obviously, credit cards are not so far from instant cash or checkbooks. However, it is vital for auctioneers to be very clear to their guests that standard fundraisers are done in debit never in credit.

Decide on the type of auction. Bidding is carried out in two ways; live and silent. A live auction involves a large group where bidders see who they are bidding against. The one who bids the highest wins. A silent bidding, on the other hand, involves the use of bidding number making bidders anonymous to others.

Scout out auction items with special value. Bidders bid not simply for the benefit of the organization or event. They bid for two reasons. To be able to the help attain the goals of the project and to have something particularly great in return. One, therefore, needs to seek out something that have real tangible value each bidder can be enthusiastic about.

Perfect timing is necessary. Timing is everything. Auctions typically begin with banquets and usually end up with a social conversation. Auctioneers cannot simply get down to their business there and then. They need to observe everybody's mood and have the bidding done before everyone start getting bored and leave.

Remember that it is money over ambiance. The key intention for having this is to generate a good amount of money for an important cause. The ambiance of the room may seem to captivate bidders but that is not always the case. A great sound system can help, though.

Procurement form is vital. Procurement of items must be done professionally. There should be a copy of record pertinent to the item being auctioned. This should be prepared just before the scheduled auction fundraiser happens. This is for bidders and auctioneers to have safe transaction free from any conflicts.




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