Monday, October 8, 2012

Sell Wine Collection In This Manner

By Juliette Cruz


Sell wine collection and make a pile of cash, screamed one magazine advertisement. While a lot of cellar owners simply build a collection for their own enjoyment, a number of factors may force them to get rid of either part or all of what is in their cellars. The most obvious is where the store is packed to its proverbial gills, and there is no space for new bottles.

Another reason lies in a simple quirk of human nature; preferences change. A person may fall in love today, and find irreconcilable differences many years later, leading to a divorce. A brandy lover may reach the conclusion that their livers are worth more to them, and decide to sell what they have. Some oenophiles may decide to develop a passion for gardening, and decide that is a better pursuit than drink.

Whatever the motivation, a collector will suddenly have cellar full of drink to advertise. It is important to avoid doing so at very low prices; the biblical warning about not looking at the rain and wind applies here. If the seller sets the price too low because of current economic circumstances, it will be extremely hard to convince buyers to pay more when it improves.

The collections value is determined by its completeness and rarity. Its extremely hard to get someone interested in a single bottle, but a whole case is a different matter. Liquors from certain locations tend to be more valuable than others. For instance, a Bordeaux is far more expensive than a Rhone. The older a collection is, the more cash it will attract. However, this is only if it is in good condition.

If the drink is from a single vineyard, it will attract a higher price; the same thing will happen if there are very few cases. It is important to conduct thorough research to find the current state of prices. The liquor market tends to be opaque, and there can be huge differences from one buyer to another. Online searches can be done for specific liquors.

Another approach is to engage the services of major auction houses, who will market and vend the collection at a fee. It is important to understand the bidding process and work with it; if any items fail to trade, they can be presented at a different auction in another location. Another way to find buyers is to do an online search.

There are many ways of selling. One way is to arrange an online bidding session. Another way would be to approach a wine seller and try to get the best deal one can. Big auction houses are also willing to be involved, though their fees can go as high as twenty percent per sale. They are, however, likely to attract clients who can pay more per bottle or case, so their high fees are justified.

It is important to note that unlike the stock exchange, the alcoholic drink market is very opaque; prices can vary wildly for a bottle of the drink. Prior research is essential to uncover the best prices; again, the internet is the best place to look for information. It sometimes makes more sense to hold on to a product until the buyers are willing to pay better. To sell wine collection and make a pile of cash, patience is essential.




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