Friday, May 10, 2013

Tips For Aspiring Producers

By Amber Scott


Selling beats over the internet is an extremely smart way to make cash. What is better than generating revenue through doing your passion: music? And this is pretty comparable for all hobby: it doesn't matter if you are a painter, a writer or a singer: when you can get cash from the things you like to do that is a magnificent sensation.

Yet, even before you start to get revenue you need to know a couple things about the "how"! You can't rush into a business and not understanding some rules. Indeed, you read it right: I said "business", because it is a business. If you wish to earn money you should think about your art like a business, even if it is art.

And I am fairly sure you might agree with me on that: although you may do art that doesn't signify you don't wish to generate income from it, art is not free...or at least: not necessarily, in particular when you want to do this for a living. You need to consider it as a job. Justin Bieber sings, this is art but it is also his daily job. And, of course, he has an entire staff to market is art.

Marketing. Yes. Just because if you are looking to sell your beats on-line you will need to think about marketing strategy the same as any kind of enterprise needs one. What do you truly want? Ask yourself this question. Are you a beatmaker trying to make a career of it or only somebody who would like to sell beats occasionally? Let me explain something: you need to use the exact same techniques for the two scenario. Due to the fact that audience don't know about you: you should find a way to obtain visibility. But how? How to start?

Currently all is about networking. Here is the key. Use the web to your advantage. How can customers discover you if you are not visible? So the initial thing to do is usually to create a web site. However I'm talking about a professional one. Don't let customers find you on facebook or soundclick. It will help but let me say you that directly: that is not pro. Remember you need to treat your art like a business. If you want to have people to choose your beats give them a few serious reasons to do it. And this is very important to possess your own domain. You could find several distributors on the web which offer interesting solution.

So you possess a web page! Greetings! What is after that? First of all you should include different sections on your site. I see loads of producers who have only an individual web page to sell beats but in my humble opinion it's much better if you ever try to make your visitors the most comfortable as possible. They should feel like home. Give them reasons to return on your web site...Let them interact. You can insert a discussion board for instance. This way singers, rappers or songwriter might write about any matter or promote on your website. Give it some thought: a rapper just purchased one of your beats and put the final product on the community forum, other artists gonna see it and it will be great exposure for you. They will keep coming back regulary on your site and that way you can connect with them.

Add a discussion board as well as all of your social networks, don't forget to publish your previous work with some rappers then the new visitors can hear the finalized products which give a much better idea of what they can do with your beats. Publish your biography and work references if you have any. Think about all that. Learn how to change your visitors into a potential customers.

At this point the obvious question is: how to sell your beats. There are actually many different solutions but the best chosen is usually Myflashstore. They provide a flash or html 5 player you can use on your internet-site. You set it up, add your beats and you are ready to go. For the transaction, this work with Paypal and I recommend to use that because of the fact that people trust Paypal. But if you don't would like use Myflashstore you could set your very own shop and put a Paypal link for every single beat.

The secret is also in diversity: it doesn't make a difference if you do hiphop beats or even pop beats. But when you do several genre it's even better because you gonna improve your clientele. If I know I can get pop, rnb and more on an internet site I most likely will pick that one first. However if you simply produce one genre ensure that you propose beats that doesn't sound similar.

High quality. It is evident but a considerable amount of beatmakers forget about quality. However it's really subjective, a person will pick up a beat because in its own conception this is the best beat never created but somebody else may think this is simply crap. It's up to you, Do you feel you are skilled? Look at the competition and step your game up. Constantly do the best work you can do and money should come anyway.

Now the matter is: how to get traffic to your website? where are the artists? The response is simple: if you are looking for targeted traffic check out all community forum you can finds rappers, singers, songwriters and speak with them. Introduce yourself in a nice way, don't just simply come and say: "buy my beats". You also have plenty of artists on twitter and facebook. That's a great beginning but yet this is not the secret.

What exactly is the secret? Well, you surely gonna find site visitors from publicity on user discussion forums etcetera. But you have a lot of them who seek beats on the search engines. They browse "buy beats" or any keywords and phrases related to beats and discover internet websites that sell beats like you. So the next action will be to get ranking your online site much higher to ensure it is visible on Yahoo and Google. And this is a definitely tight level of competition because this business is rather highly profitable but when you get on the first page of Yahoo and Google you naturally acquire viewers mainly because people find you.

How to get on 1st Google page? It's all about promoting. And your site must possess interesting contents. That's why I wrote you need to always keep your internet site professional. Think business, think marketing methods...and dream BIG.




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